Market Analysis Report
Music Business Marketing
In this course, I learned how to strategically integrate traditional and non-tradition marketing to maximize exposure and create awareness for my brand and my clients. This assignment focused on an Integrated Marketing Strategy, determining cost and effectiveness of promotion to determine ROI. The report was created in Microsoft Word and required skills to complete the assignment included market research, writing, editing, and statistical analysis.
Artist EPK
Project & Portfolio V
For my final assignment of this course, I was tasked to pair an up-and-coming musical act with a music publishing company. I created a bio, description and chose a company that matched my artist's talents. I also drafted a professional letter pitching my artist to the company. The live pdf includes links to all important information. The project was created in Canva and provided to the artist after creation. The required skills included gathering data and information, design and editing, time-management, and interpersonal relations.
Market Analysis
Project & Portfolio II
For my final assignment of my portfolio class, I was tasked to create a comprehensive market analysis and make recommendations based on findings and conclusions. Using information I discovered about my company Spotify, I decided on a realistic issue that my client would need help with and used an executive summary to covey that information. The project was created in Microsoft Word and featured skills such as research, data analysis, writing and editing.
Proposal Final Draft
Professional Writing
In this assignment, I created an informal app proposal for a funding company. Throughout the course of this class, I worked on the idea for a music app that I then created a draft-proposal for. The final draft features a comprehensive plan of action from scheduling and staffing, to budget and partnerships. I used skills such as market research, budgeting, problem solving, writing and editing, and interpersonal relations.
Publishing Company Pitch
Copyright & Publishing
For my final assignment of this course, I was tasked to pair an up-and-coming musical act with a music publishing company. I created a bio, description and chose a company that matched my artist's talents. I also drafted a professional letter pitching my artist to the company. The proposal was drafted using Microsoft Word and I used skills like research, attention to detail, persuasive writing, and editing.
Artist Distribution Plan
Music Retail and Distribution
As part of my midterm project in this class, I created a full music distribution plan including a fan-profile, physical and digital distribution platforms, playlisting recommendations and more. The document was created in Canva and used skills such as design and editing, market research, data analysis, and marketing.
Target Market Infographic
Music Retail and Distribution
This assignment I was tasked to create an infographic on the target market for a movie of my choice. I chose the indie film Perks of Being a Wallflower, and spent time researching the market. The graphic was created in Canva and utilized my skills in research, data analysis, design and editing, and attention to detail.
